How does the ident grab the viewers attention and prevent the viewer from turning over?
This ident stops the viewers from changing over, as it has a voice over that starts almost immediately. Another point is cause this ident prevents the viewer from changing over because the congregation shows togetherness & calmness in the serenity of a warm home. Also this ident shows a point, in the thai tradition it is believed that the sky lanterns is the symbolic sign of worries and problems floating away. Also the colour match the (ITV) logo, this is seen to be colour recognition. Furthermore, the colour yellow brings, joy and triggers intelligence and organization.
Explain who the target audience is for your channel?
This kind of ident is targetted at a older audience. This can be proven with the show that is being broadcasted. (Foyle's War) which was shown at around 9pm, and lasted 2 hours. So because this programme is set around the night time, and is a drama i would state that the target audience set around night would be for adults.







