Working To A Brief

Working to a brief

What is a brief

A brief would be written down to make a pitch for an idea in a written format. By writing your brief it wouldn't be going to somebodies office, it would be faxing or emailing it, for job application, or dilemmas or situations that including documentation such as a brief this would have to be the case as ideas are more written down then spoken.

Structure of a brief

1. The audience
2. The idea
3. The problem
4. The approach
5. The goal

Negotiating a brief

Negotiating a brief would be when you meet up with the client for the deadlines and plan, agree a draft budget for the work and also possibly a assessing the risks to the work and communicate these to manage expectations.

Opportunities created by a brief

Communication, trust and confidence is one thing that are created by a brief. Other then that, the other opportunities I see would be also be experience in the job your doing. 

Different types of briefs

1. Contractual
2. Negotiated
3. Formal
4. Informal
5. Commission
6. Co-operative 
7. Competition